Question: How can mortgage lenders help real estate agents sell more homes?
Sure, there’s been this massive downward swing for what seems like forever. But, as they say – when the going gets tough… The tough get going. So, is your lender a “tough” one, or a “going… going… gone” one?
The purpose of this post is to ask a very simple question that I think really lies at the core of the Agent/Lender relationship. Sure, any lender is willing to promise the world to an agent in order to establish or maintain a relationship as a “preferred lender“. But, at the end of the day the same old adage rings true – people do business with people they like. The question is, why do you like them? Or, what have they done for you… Lately?
How can we be better?
Looking at all of the marketing materials that are offered by various brokers & lenders – it seems like they all promise the same thing… “Great Low Rates“, “Fast Closings“, or “Better Service“. I’m curious how EVERYBODY can have that!?! It sure doesn’t seem true most of the time anyways, does it?
So, how can you as a real estate professional make the best use of the Agent/Lender relationship? What can help your business grow the most? Is it access to daily rates, weekly rates, etc? Is it somebody that treats your clients with the same respect that you would give them? Or, is it the guy you’ve known forever that just seems to get it done (most of the time…)? Beyond that, what is it that you WANT from a lender that can help you take your business to the next level?
(Your comments are greatly appreciated!)
